Original text and images of the 1957 Schwinn sales brochure. The text below, including the prices, are as written in 1957.
Schwinn Bicycles
Clint Walker Fast-Riding, Quick-Drawing star of Warner Bros.
"Cheyenne" ABC-TV Show, says: "You'll be the trail boss on your block when you're riding a Schwinn. I'ts the best looking, best riding bike you can get....and it's made in America!"
Only Schwinn gives you all these great wuality features:
It's a fact Schwinn Outsells Them All
Yes, more Americans rides Schwinn than any other bike- by far! Famous Schwinn quality gives you casier, smoother riding...more beautiful styling...greater safety... longer wear... and the lowest upkeep costs. Schwinn bikes actually cost less toown, and you'll be proud to ridde the best when you ride Schwinn, the World's finest bicycle - made in America!
Every Schwinn Bicycle is
Made in America
and Guaranteed
Long-as-you-own-it!
The Powels....
June Allyson, Dick, Pamela and Ricky well-known stars of stage, screen and televesion, enjoy an outing on Schwinn Bikes.
Dick says: "For real outdoor fun, take the whole family for a spin on a Schwinn- there's nothing like it!"
Tandem
Fun for you on a bike- built-for-two!
Short Wheel Base for Easy Steering
Famed Schwinn Quality Throughout
Features Specially Made Tandem Hubs, Fork and Hangers
Choice of Tandem or Balloon Tires
Colors: Opalescent red, blue or green also Black Enamel.
For Family Fun...
Ride Schwinn bikes for better health
There's no finer outdoor fun for the whole family than riding your bikes together. Famous heart specialist agree- bike ridingis the best exercise to keep figures trim and built better health. So take Mother and Dad along for the ride...They'll lovethese easy-rolling Schwinn Lightweights.
See the complete history of the Schwinn Tandem.
Deluxe Racer
A lightweight champion on every count!
Schwinn-approved 3-speed gears
Front and Rear Hand Brakes
Stainless Steel Fenders
Chrome Headlight
Built-in Kickstand
Boys' and girls' 26" Model
1 3/8" Lightweight Tires
Colors: Opalesecent red, blue or green. Also black enamel
There's speed to spare in these thrilling new Schwinn Lightweights with their fast-rolling narrow tires... their light, yetsuper strong, frames... their Sturney- Archer 3-speed gears...their hand brakes and many other exciting features. And remember,every Schwinn bike is made in AMerica, so you know it's the best!
See the complete history of the Schwinn Racer.
Traveler
America's favorite lightweight bike!
Sturyney-Archer 3-speed Gears
Front and Rear Hand Brakes
Generator
Head and Tail Light
Big Saddle Bag
Stainless Steel Fenders
Boys and Girls 26" models
Colors: Opalescent red, blue, green, Gold Violet or black enamel.
See the complete history of the Schwinn Traveler.
Racer
Top-Quality Low Cost Lightweight
Schwinn - Approed 3-speeds gears
Coaster Brake Optional
Front and rear Hand brakes
Kickstand
Schwinn Tubular Rims
Super-Strong Frame
Boys and Girls 24" and 26" models
1 3/8 Lightweights Tires
Colors: Spitfire red or blue, Florida green, also Black enamel.
See the complete history of the Schwinn Racer.
Corvete
Leader of the Middlewight Popularity Parade!
Sturney-Archer 3-speed Gears
Front and rear Hand brakes
Stainless Steel fenders
Whitewall 1.75 middleweight tires
Spring-type luggage carrier on all models
Boys and Girls 26" and 24" models
coaster brake optional at lower cost
Colors: Opalescent red, blue or green and black enamel.
See the complete history of the Schwinn Corvette.
Girls' Corvette
Brimming with beauty and a beauty to ride!
Sturney-Archer 3-speed Gears
Front ang Rear hand brakes
Stainless steel fenders
whitewall 1.75 Middleweight Tires
Spring Type luggage carrier on all models
Boys and Girls 26" and 24" models
Coaster brake optional at lower cost
Colors: Opalescent red, blue or green and blak Enamel.
American
An All-American winner on any team!
2-SPEED Gears
American made 2-speed Gears with Coaster brake
1.75 middleweight tires
2-speed American in Boys and Girls 24" and 26" models
Coaster brake american in 24" and 26" Boys and Girls models
20" Model for boys only
Colors: Opalescent red, blue or green and black enamel.
See the complete history of the Schwinn American.
Tiger
A lightning-fast middleweight...geared to go!
Sturney Archer 3-speed Gears
Front and Rear hand brakes
1.75 Middleweight tires
Schwinn Cantilever frame
Boys and Girls 26" model
Colors: Opalescent red, blue or green and black enamel.
See the complete history of the Schwinn Tiger.
Flying Star
Speed to spare...priced with the lowest!
American-made 2-speed Gears with Coaster brake
1.75 Schwinn middleweight tires
Cantilever frame
Boys and Girls 24" and 26" models
Colors: Spitfire red, blue, florida green also black enamel.
Schwinn bicycles lead the world in smart styling and fine quality. From the drawing board to the finished product, everyShwinn bicycle is precision-built from the finest materials to the highest quality standards in the industry - the finestmoney can buy!
Mark II Jaguar
Schwinn's middleweight masterpiece!
Sturney-Archer
3-Speed Gears
The World's Finest Bike at its best!
3-speed sturney- archer gears
Front and rear hand brakes
Front and rear carriers
Tank with Horn
Powerful headlight
Automatic Stop light
Stainless steel fenders
Whitewall tires
Boys 26" model
Colors: Opalescent red, green, blue and black enamel.
See the complete history of the Schwinn Jaguar.
Terry Moore
Star of Screen and Televesion, says: "Schwinn Bikes are wonderful for outdoor exercise to build ood health - and you'lllove their smooth, easy ride!"
Phantom
A breath-taking beauty of a bike!
Balloon tired model with all these luxury
Spring fork
Chrome fenders
Built in Fenderlite
Chrome trimmed tank with electric horn
Genuine leather saddle
Whitewall tires
Boys 26" Model
Colors: Black with red trim red or green with black trim.
See the complete history of the Schwinn Phantom.
Starlet
Styled to make any girl starry-eyed!
Tank with Horn
Fenderlite
Luggage carrier
Whitewall Tires
Whitewall saddle and handle Grips
Girls 26" Model
Colors: Summer cloud white with Holiday rose or powder blue trim, Opalescent red, blue or green and black enamel.
See the complete history of the Schwinn Starlet.
Wasp
Handsome heavy duty model of the schwinn line with balloon tires, Sturdy construction and dependability plus Famous SchwinnQuality Features throughout Boys 26" model
Colors: Opalescent red, blue or green and also black enamel.
See the complete history of the Schwinn Wasp.
Girls' Spitfire
Schwinn's top-flight styling at a price to suit every purse!
1.75 Middleweight tires
coaster brake
schwinn double-bar frame
boys and girls 20" 24" and 26" models
Colors: Spitfire red or blue, Florida green also black enamel.
See the complete history of the Schwinn Spitfire.
Deluxe Hornet
A feature-packed middleweight model!
Spring fork
Cantilever Frame
Horn and Headlight
Luggage carrier
Whitewall Tires
Boys' 26" model
Colors: Black with red trim, Opalescent red with black trim, Two-tone blue, Twon-tone green.
See the complete history of the Schwinn Deluxe Hornet.
Boys' Spitfire
A top-quality beginner's bike!
Fast-roll 1.75 Middleweight tires
Coaster brake
Schwinn Cantilever frame
Shown in Boys' 20 Model
Also girls' 20" model and boys' and girls' 24" and 26" models
Training wheels optional
Colors: Spitfire red or blue, Florida green, Also black enamel.
Boys' Hornet
You'll master the miles on this middleweight model.
Chrome Truss rods
Cantilever frame
Horn and headlight
Kickstand
1.75 middleweight tires
Luggage Carrier on 26" models only
Boys' and Girls' 20" , 24" and 26" models
Colors: Spitfire red, blue, Florida green or Black with ivory Trim.
See the complete history of the Schwinn Hornet.
Pixie
Any 3 to 5 year-old will feel proud the Pixie as a "Best Bike"
Training wheels and FIxed hub assure complete safety sturdy, Dependable frame
PUncture- Proof Semi-Pneumatic
Streamlined Chainguard
16" Model
Top Bar Easily remove for onvertingto Girls' bike
Colors: Red Enamel
See the complete history of the Schwinn Pixie.
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